E-book Category: Business, Fitness
E-book Title: Personal Trainer Course: Complete Sales Strategies
Author: David Bohmiller
Book Description: It Is The Most Frustrating Thing For Many Personal Trainers And It Is The Reason That Most Leave The Fitness Industry Within Their 1st Year. You'll Need To Understand Personal Trainer Sales If You Want To Be Successful In The Industry You Love... "Over the past 10 years as a master personal trainer, I have developed a powerful process that guarantees personal trainer sales success...and, as a fitness manager and teacher to the trainers I have coached hundreds of personal trainers to fitness career accomplishment." Dear Aspiring Fitness Professional,
If you're lost in the world of Personal Training sales or if you've had some marginal success and you're ready to grow your business exponentially, then you have just found your secret weapon.
Here's why: You may or may not have a Personal Training certification or a health sciences degree, but even if you do, there is one key element missing - There is no Personal Training Sales: 101. Our Personal Trainer Course will ensure that you have the privileged information you need to achieve and then exceed your financial goals. Why am I so confident? I've seen the success stories. As a mentor to Personal Trainers in all stages of their careers, as a fitness manager to teams of Personal Trainers at high-end health clubs, and as a faculty representative to hundreds of Personal Trainers just joining the fitness industry, I have taught these principles and I have seen the results.
Here's what some of my students have experienced: - Going from a closing percentage of 10% to 90% over the course of 3 weeks
- Growth from 2 new clients in one month to 6 new clients in one day (a 100% closing ratio for that day) and 15 new clients in that month
- 120 - 146 sessions trained per month for 18 months in a row
- Master Personal Trainers with 40+ Active Clients
- Average monthly sales of $3,500 increased to 7 consecutive months of sales between $10,000 and $20,000
The Early Days of Our Personal Trainer Course My Personal Training career really took off in 2001 after my graduation from Bridgewater State College's Physical Education program. (Guess what? There was no Personal Trainer Sales: 101, then either). I was fortunate to have some great mentors and some good ears!
Within 6 months, I was managing fitness departments and was responsible for the development of my teams of Personal Trainers. Each new Personal Trainer that I hired was brought through a version of our Personal Trainer Course. Now after 7 years of refinement and continued success, we are bringing these proven teachings to you. What's Included in the Personal Trainer Course: Complete Sales Strategies - Preparing for Success - What to do before you meet your prospective client.
- The R.E.A.D. System - 4 steps to guaranteed success
- Building Rapport - Exactly how to find common ground
- Understanding & Showing Empathy - Putting yourself into the shoes of your client
- Gathering Information / Assessment - Specific questions you need the answers to
- Exercise History - How to build your ammunition
- Past Successes and Failures - Why understanding your prospective client's ups and downs is vital
- Goal Setting - How short-term and long-term goals shape your presentation
- Injuries and Surgeries - Avoiding reinjury
- Medical History - What you need to know
- Handling The Time/Commitment Objection - How to overcome this and other common objections
- Nutrition - How to educate your client on balance
- Introducing Metabolism - Exactly what to tell your prospective client
- Movement Assessments - How to create added value
- Your Fitness Presentation / Delivery - Getting to the fitness floor
- Core Exercise - How to educate and assess
- Balance Training - An opportunity to introduce coaching basics
- Getting to Your Sales Presentation - How to transition smoothly
- No Wrong Answers - Make Getting to "Yes" easier than you EVER imagined
- Your Sales Presentation / Delivering a Solution - Specific tools to critique, modify, and perfect your "PITCH"
- Asking for More Opportunities - How to multiply your opportunities
- Sample Scripts - Word for word
- The Follow-up - How to continue the close
- Bonus Material - Top Sales Tips from Other Experienced & Successful Personal Trainers
What This Means for You! Once you finish reading the "Personal Trainer Course: Complete Sales Strategies" e-Book you will have: - A Powerful Presentation
- A Higher Conversion Rate
- Better Knowledge of Your Sales System
- A Larger Active Client Base
- Increased Daily, Weekly, Monthly, and Yearly Sessions
- Consistent Referrals
- Improved Confidence
- More Money for Doing Something You Love
- A Stronger, More Profitable Personal Training Business
- The Secret to Your Continued Success
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